So, a few days ago you might have read a post that helps solve the new business problem no one likes to talk about. The post lays out a few common problems agencies have when they pitch and then briefly discusses one fix. What you didn’t read there is a phrase that came up in [...]
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Hello there, new business fans. Hope you enjoyed last week’s guest post by Dan Gershenson. He’s got a fun way of looking at Chicago agencies vs. agencies in other cities. As Dan and I chatted about it, we thought about other attributes of Chicago-based agencies. Your opinion, of course, is more than welcome. But here [...]
Guest post time! Dan Gershenson, brand strategy guy and content marketing consultant, shares with us a very cool and unique perspective on Chicago ad people. He’s a nice guy and a smart guy. Excellent combination. Check out his site for more good stuff – and to learn about how his Brand Audits can help augment what [...]
From time to time we all have them. A prospect that is a time-waster. Someone not really qualified to do business with your firm. Nowadays, with the advent of social media, agencies and other professional service firms can fall into this trap more than they used to. So, what’s a billable soul to do? Ask [...]
Hail and well met, fellow new business aficionado! Rupal Parekh of Ad Age wrote a fine story about MCD hiring a new, senior level procurement officer. My guess is that he’ll be coming soon to a MCD client negotiation near you. In the comment area, yours truly said something about understanding the difference between a [...]