Hello there, fan of new business development for your ad agency. Yours truly read a story in Ad Age the other day about how some big agencies are creating a new position: Chief Transition Officer. Someone who leads the on-boarding process as your new client transitions from the incumbent. A fine idea. And not just [...]
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So, you’ve read a little bit about why it’s helpful to have some big agency new business experience as you build your career. Here’s part one on this topic. And, here’s a bit that explains some of the general benefits of working in new business. (For agencies of any size.) But as is sometimes the [...]
Today, yours truly wanted to offer up some perspective on the value of big agency experience as it relates to your new business career. The advice comes from a practitioner – someone who’s worked in full-time new business at agencies large and small. And as a recruiter. Every so often, yours truly is retained by a [...]
This might be a bit basic for many of you. But it’s being shared because it’s an essential new business skill as it relates to your agency’s experience, capabilities or expertise. By “spinning,” I mean, in a word, RELEVANCE. Tying an aspect of your agency story to a prospective client’s need. Here are some common [...]
Hi. Just spent some time talking with a fellow new business enthusiast about past rainmakers. Nice chance to geek out on new business lore and how-to. Tony Wainwright came up in the conversation, and it reminded me of a couple of little stories you might appreciate. Oh, and there’s a tip in here, too. But [...]