Hey there, sports fans! A business development professional in the legal industry re-tweeted an earlier Thunderclap post. We can learn all technique or two by exploring how other professional service industries get new business. After all, we in the agency business aren’t the only folks out there pitching. I know. You have “special eyes.” But [...]
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Marketing Communications Agencies are always looking for something to differentiate themselves. One way to do this is through specialization. Agencies struggle with implementing a specialization, because they don’t want to specialize. They’re afraid to say “no” to new business that doesn’t neatly fall into the specialty. This post is for those kinds of agencies, as [...]
For those of you who braved the lines and waded through some of the bad content of this year’s SXSW to get to the good stuff, congrats. While I’m sure there were more examples, here are two smart ways brands used this event to build business. An agency client shared with me Ogilvy’s move. This [...]
OK, so part one features some basic time management techniques. You might have even read this post that actually takes a technique or two and adds some new business top spin. These are fine ideas. But here’s a different, perhaps more interesting way of looking at how you can get things done in agency new [...]
So…yours truly has lost a couple of chances to help agencies due to, well, them not having enough money to pay for said resources. Bummer. Because they’re great agencies. But totally understandable. Times are still tight for many. So, while you could read a bit about the values of why you should outsource, I thought [...]