Hello there, fan of new business development for your ad agency. Yours truly read a story in Ad Age the other day about how some big agencies are creating a new position: Chief Transition Officer. Someone who leads the on-boarding process as your new client transitions from the incumbent. A fine idea. And not just [...]
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Hi. A couple of well-written stories came up recently in our industry’s leading trade book, Ad Age, that made me think a bit more about search consultants. I worry for their business. There are, after all, some good guys out there. So I wanted to write a few hundred words on what they could do. [...]
The agency business is a cyclical business. Particularly in new business development. You’re up for awhile. And it feels awesome. You seem to win everything you win…you hire some terrific talent…your existing clients love you and reward you with incremental business…you are a press darling. You become one of those agencies people read about in [...]
Progressive Insurance. The Discover Card. Hulu. These are brands that have changed their industries and profited as a result of it. While you may have a different idea on how they have grown, at the 30,000 foot level. to me it seems like they pulled apart the typical processes of their respective categories and redefined [...]
Are you familiar with the CMO Survey? To hear them describe themselves, “the CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.” Another description: pretty smart stuff that can help your agency’s [...]