Hi. Many, many agencies suggest they’re great in new business. If they only had more pitches! Loyal Thunderclappers will have seen a few interesting ideas on this ad agency new business blog that will help increase the number of opportunities they have. But what about the problem no one wants to admit they have? The [...]
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Hey there! Thought you might find this interesting, as it can get your brain thinking about a similar idea. JWT introduced something called “Worldmakers,” which appears to be some sort of video series. Here’s JWT’s Youtube channel. Each video bit is an interview JWT Worldwide Chairman and CEO Bob Jeffrey interviews an interesting marketing leader. [...]
We here in The States could learn a thing or two from our neighbors to the North. Particularly as it relates to business models. One example is an outfit named LoyaltyOne. Your first clue that these guys are smart is their URL. www.loyalty.com. I first heard about them when I needed to get smarter on the [...]
Hola, 2012ers. I feel somehow compelled to write a brief, yet hopefully valuable bit on resolutions. Sure, there are the old standbys…losing weight / getting in shape, staying in better touch with family, saving more money… all fine and good personal resolutions. I myself can tell you I thoroughly enjoyed the holidays and packed on a [...]
Hello there. Saw this news and thought you might appreciate seeing it. Zimmerman, a large agency down in Florida that specializes in the retail category, has added a senior person to head up a new area in their business: hospitality, travel and tourism. The man is from the client side. This particular story offers you detail [...]