Hello again, new business fan! Today’s few hundred words detail another resource from the Thunderclap files. The Harvard Business Review blogs. Very smart stuff here that will help improve your new business development efforts. What follows are some quick thoughts. Jumpstart strategic thinking Either or yourself or for a prospect or a client. Here’s a [...]
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Hello, agency new business development fans. Wanted to make sure you had this in your resource rolodex. Because it could be a great way to make your pitch presentations a more simple and effective. Are you familiar with Indexed? Very cool site run by Jessica Hagy, an illustrator known for her a style of drawing [...]
Hello there, fan of new business development for your ad agency. Yours truly read a story in Ad Age the other day about how some big agencies are creating a new position: Chief Transition Officer. Someone who leads the on-boarding process as your new client transitions from the incumbent. A fine idea. And not just [...]
Are you familiar with the CMO Survey? To hear them describe themselves, “the CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.” Another description: pretty smart stuff that can help your agency’s [...]
Rarely do arranged marriages work out. Sure, they are sometimes portrayed in movies as a romantic thing with a happy ending. But that comfort only often comes after years and years of living together. And they all start with two people shyly looking at each other…scheming, well-meaning parents in the background… But you ain’t here [...]