Smoothie King hires new marketing VP

Read all about it right here. The brand has over 750 locations worldwide. The new Vice President of Marketing, Chris Miller, has YUM experience, having worked on Taco Bell in brand marketing.

When you take a look at Mr. Miller’s LinkedIN profile, it suggests he’s a strong analytics and data guy. I can’t help but wonder if this would be a new direction for Smoothie King. Exploring franchisee-friendly ways to use data could be a great challenge.

Marketing veteran hired at Shutterstock

So, Shutterstock has a new CMO. While this may be a small brand, seems like the creative opportunity would attract some great agencies. The new Chief Marketing Officer, Jeff Weiser, looks to have a background that’s heavy in tech, digital and analytics. Bring your big data speak!

Shutterstock features over 84 million royalty-free images and is adding nearly 1 million each week. But you know that numbers should only be part of this brand story.  If you have experience helping small digital companies differentiate themselves and grow revenues, you should learn more about them.

New marketing leader at Academy Sports

Earlier this month, this sports retailer announced a new CMO. Learn about it here. Tom Lamb brings over twenty years of experience to the new position, including seventeen at hardware giant Lowe’s. Academy Sports + Outdooors is based in Texas and has over 200 stores in over fifteen states.

One could think there may be opportunity at Lowe’s, too, based on this news. But I digress…


Carnival Cruises brings on new CMO

More changes in the cruise business! Kathy Mayor will be the brand’s new Chief Marketing Officer. Kathy comes from one of the Vegas hotel brands, where she was promoted several times. Her LinkedIN profile suggests an accomplished, smart marketer, having worked on brands like Caesars and Dell. She even has strategy shop experience (McKinsey) and started her career at P&G.

Oh, and here’s this… 

Who loves ya?

Adman Peter Giorgi becomes CMO of Celebrity Cruises

Stay tuned – there’s gonna be more CMO changes in this category. And – gasp – it will be on this site.

Meanwhile, check this news out: Celebrity Cruises has a new Chief Marketing Officer. Peter Giorgi. This professional comes from AirBNB, and spent several years at Crispin Porter + Bogusky. The article discusses the growth the company is experiencing.

Related to all these CMO changes: a handy chart on that whole people getting sick thing.