Hello there! Thought you, you, you might appreciate knowing that AAXA FInancial got a new CMO. Here’s one of the stories on it. Senior marketing professional Amy Radin got the gig. She was at E*Trade. And, “prior to her tenure at E*Trade, Radin led marketing, digital and customer service initiatives at Reader’s Digest Association, Inc. [...]
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Ad Age story suggests they just hired a new CMO from another CPG giant. Yours truly lost track of this business once it left DFCB Chicago to Element 79. Not quite sure where it’s at right now, but would guess this could be an opportunity for many agencies. Or, even, a sister. So to speak! [...]
More news. Saw this story that details Blackberry’s business plans. Article suggests they are looking for a new CMO and will increase their focus on marketing. Perhaps a little too late, me thinks. How can your agency help them avoid being a myspace of their category? Perhaps you have a history of helping brands play [...]
Another client leader change can be seen at buy.com. Here’s the story. Lest you think their brand is too small for you. From their press release, “with more than 18 million customers, Buy.com is a leading retail marketplace, focused on providing its customers with a great shopping experience and a broad selection of retail goods [...]
You heard it here probably second or third. But KFC’s hired a new CMO. Here’s the Ad Age story on this. And, just because I’m not entirely too lazy, I did some quick research to find out more on the move, but came up empty-handed. Here, though, is a bit on the holding company’s strategy [...]