Hola, new business development fan. You might need this for your prospecting files. Saw that Yahoo just hired a new CMO. Here’s the Ad Age story. Here’s another story. But I really question if this is going into review. Only because this is a promotion. The marketer with the new title has been promoted after [...]
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In case you missed it, both of these brands are losing their CMOs. Here’s the Ad Age story on T-Mobile. And for Best Buy. Both professionals have spent an above average length of time with their respective brands. Another similarity: both technology companies now seem to be searching for replacements. If you only knew of [...]
Hi, folks. Thought you might appreciate a heads up on some interesting articles related to agency RFPs and RFIs. In this post, you’ll learn some tips you can pass along to clients, as well as get a reminder where you can insert client benefit in your agency’s story. All of which will drive new business [...]
Hi. Just wanted to make sure you saw that a new CMO joined Wendy’s. This professional’s background is in CPG and P&G. Good idea for a white paper: thoughts on how to transition from CPG to retail. From time to time you’ll see this kind of move. Sometimes it works. Sometimes, well… I wonder if [...]
This…is…potentially a brand going into review soon. Check this out. A new Senior VP of Marketing is coming. The story suggests the new pro, Lynn Brindell, has a lot of relevant experience, including the launch of several new successful programs on other networks. ###