So, you’ve read a little bit about why it’s helpful to have some big agency new business experience as you build your career. Here’s part one on this topic. And, here’s a bit that explains some of the general benefits of working in new business. (For agencies of any size.) But as is sometimes the [...]
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Had an interesting discussion the other day with a fellow agency new business fan. He and I were talking about an agency positioning and its value. It sparked an idea you might find helpful as you think about your own agency’s position / elevator speech / description. Here’s the thought: can one Hollywood-ize an agency [...]
Progressive Insurance. The Discover Card. Hulu. These are brands that have changed their industries and profited as a result of it. While you may have a different idea on how they have grown, at the 30,000 foot level. to me it seems like they pulled apart the typical processes of their respective categories and redefined [...]
Marketing Communications Agencies are always looking for something to differentiate themselves. One way to do this is through specialization. Agencies struggle with implementing a specialization, because they don’t want to specialize. They’re afraid to say “no” to new business that doesn’t neatly fall into the specialty. This post is for those kinds of agencies, as [...]
OK, so part one features some basic time management techniques. You might have even read this post that actually takes a technique or two and adds some new business top spin. These are fine ideas. But here’s a different, perhaps more interesting way of looking at how you can get things done in agency new [...]