Your agency’s positioning. Call it an elevator speech, a mantra, or your special sauce. But yep, ya gotta have one. You could read all sorts around the benefits of a solid, well articulated position. Heck, you could even read about what one is and how to go about it. As you can imagine, it’s the [...]
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Rarely do arranged marriages work out. Sure, they are sometimes portrayed in movies as a romantic thing with a happy ending. But that comfort only often comes after years and years of living together. And they all start with two people shyly looking at each other…scheming, well-meaning parents in the background… But you ain’t here [...]
Hi. Many, many agencies suggest they’re great in new business. If they only had more pitches! Loyal Thunderclappers will have seen a few interesting ideas on this ad agency new business blog that will help increase the number of opportunities they have. But what about the problem no one wants to admit they have? The [...]
We here in The States could learn a thing or two from our neighbors to the North. Particularly as it relates to business models. One example is an outfit named LoyaltyOne. Your first clue that these guys are smart is their URL. www.loyalty.com. I first heard about them when I needed to get smarter on the [...]
Hello there. Saw this news and thought you might appreciate seeing it. Zimmerman, a large agency down in Florida that specializes in the retail category, has added a senior person to head up a new area in their business: hospitality, travel and tourism. The man is from the client side. This particular story offers you detail [...]