Hello again, new business fan! Today’s few hundred words detail another resource from the Thunderclap files. The Harvard Business Review blogs. Very smart stuff here that will help improve your new business development efforts. What follows are some quick thoughts. Jumpstart strategic thinking Either or yourself or for a prospect or a client. Here’s a [...]
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Hello there, fan of new business development for your ad agency. Yours truly read a story in Ad Age the other day about how some big agencies are creating a new position: Chief Transition Officer. Someone who leads the on-boarding process as your new client transitions from the incumbent. A fine idea. And not just [...]
The agency business is a cyclical business. Particularly in new business development. You’re up for awhile. And it feels awesome. You seem to win everything you win…you hire some terrific talent…your existing clients love you and reward you with incremental business…you are a press darling. You become one of those agencies people read about in [...]
Hey there, Daddyo! Thanks for stopping by. I spoke with another agency new business development guru the other day and she reminded me to write a few hundred words on the value of having a brag file. Both for yourself and for your agency. In the continuing effort to be helpful, I thought there might [...]
OK. So, you’ve read a bit about how much big agency experience you should get . Then, you might pondered what a big agency can throw at a pitch and why this can help you. But you didn’t read about another thing to consider: your function in new business at agencies of this size. So, [...]