American Eagle hires new marketing leader

Calling all agencies with retail experience…this just in. A new Chief Marketing Officer has been hired at American Eagle Outfitters.

Looks like this professional, Kyle Andrew, worked with the brand as a consultant before she was hired as the marketing leader. Kyle has quite a bit of experience in the fashion industry, having had a major impact on Kate Spade. She’s also worked in brand marketing at Gap. And she began her career in the ad agency space.

She’s coming in at just the right time, too. The brand’s quarterly numbers are up double digits.

How can your agency help her build on that momentum?

Fitness company pedals faster with new CMO

Ah, the sweet relief that comes in a headline that doesn’t name the client. Here’s a very cool article that offers you detail on Peloton’s new chief marketing officer. It’s cool because it gets at what makes this professional tick. You can find another article here.

This new CMO, Lori Tauber Marcus, looks to have an interesting background, and has been on six advisory boards over the last twelve years.

Peloton is another one of those small brands that big agencies might appreciate. This is also a fairly new company, selling their bikes primarily online and in a handful of branded stores. Now is a great time to be a part of the brand’s success.

Smoothie King hires new marketing VP

Read all about it right here. The brand has over 750 locations worldwide. The new Vice President of Marketing, Chris Miller, has YUM experience, having worked on Taco Bell in brand marketing.

When you take a look at Mr. Miller’s LinkedIN profile, it suggests he’s a strong analytics and data guy. I can’t help but wonder if this would be a new direction for Smoothie King. Exploring franchisee-friendly ways to use data could be a great challenge.

Marketing veteran hired at Shutterstock

So, Shutterstock has a new CMO. While this may be a small brand, seems like the creative opportunity would attract some great agencies. The new Chief Marketing Officer, Jeff Weiser, looks to have a background that’s heavy in tech, digital and analytics. Bring your big data speak!

Shutterstock features over 84 million royalty-free images and is adding nearly 1 million each week. But you know that numbers should only be part of this brand story.  If you have experience helping small digital companies differentiate themselves and grow revenues, you should learn more about them.

New marketing leader at Academy Sports

Earlier this month, this sports retailer announced a new CMO. Learn about it here. Tom Lamb brings over twenty years of experience to the new position, including seventeen at hardware giant Lowe’s. Academy Sports + Outdooors is based in Texas and has over 200 stores in over fifteen states.

One could think there may be opportunity at Lowe’s, too, based on this news. But I digress…