Calling all agencies with retail experience…this just in. A new Chief Marketing Officer has been hired at American Eagle Outfitters.
Looks like this professional, Kyle Andrew, worked with the brand as a consultant before she was hired as the marketing leader. Kyle has quite a bit of experience in the fashion industry, having had a major impact on Kate Spade. She’s also worked in brand marketing at Gap. And she began her career in the ad agency space.
She’s coming in at just the right time, too. The brand’s quarterly numbers are up double digits.
How can your agency help her build on that momentum?