What kind of an agency new business professional are you? Are you a relationship builder? Hard worker? Problem solver? Or maybe a challenger? A friend of mine recently shared a Harvard Business Review blog post that defines these profiles, and then goes on to suggest the “challenger” profile is the most successful one. Yours truly [...]
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So, a few days ago you might have read a post that helps solve the new business problem no one likes to talk about. The post lays out a few common problems agencies have when they pitch and then briefly discusses one fix. What you didn’t read there is a phrase that came up in [...]
Hey there! Thought you might find this interesting, as it can get your brain thinking about a similar idea. JWT introduced something called “Worldmakers,” which appears to be some sort of video series. Here’s JWT’s Youtube channel. Each video bit is an interview JWT Worldwide Chairman and CEO Bob Jeffrey interviews an interesting marketing leader. [...]
We here in The States could learn a thing or two from our neighbors to the North. Particularly as it relates to business models. One example is an outfit named LoyaltyOne. Your first clue that these guys are smart is their URL. www.loyalty.com. I first heard about them when I needed to get smarter on the [...]
Hi. Happy New Year, yadda yadda. Surely you would think you could read a little about new year’s resolution as they apply to new business. But Papa’s got a mortgage to pay, so this will be short and sweet. This post has nothing do with that interesting topic. Maybe later. If you want some thoughts [...]