Hello, agency new business development fans. Wanted to make sure you had this in your resource rolodex. Because it could be a great way to make your pitch presentations a more simple and effective. Are you familiar with Indexed? Very cool site run by Jessica Hagy, an illustrator known for her a style of drawing [...]
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Hi. A couple of well-written stories came up recently in our industry’s leading trade book, Ad Age, that made me think a bit more about search consultants. I worry for their business. There are, after all, some good guys out there. So I wanted to write a few hundred words on what they could do. [...]
Hi, folks. Thought you might appreciate a heads up on some interesting articles related to agency RFPs and RFIs. In this post, you’ll learn some tips you can pass along to clients, as well as get a reminder where you can insert client benefit in your agency’s story. All of which will drive new business [...]
OK. So, you’ve read a bit about how much big agency experience you should get . Then, you might pondered what a big agency can throw at a pitch and why this can help you. But you didn’t read about another thing to consider: your function in new business at agencies of this size. So, [...]
So, you’ve read a little bit about why it’s helpful to have some big agency new business experience as you build your career. Here’s part one on this topic. And, here’s a bit that explains some of the general benefits of working in new business. (For agencies of any size.) But as is sometimes the [...]