Building your network for ad agency new business

Hi. A friend of mine, Hank Blank, wrote a post about a new business person’s network. He details the kinds of people that should be in it, as well as how to build one. Some good reading there. Check it out.

One particular bit of advice he has worth repeating is just ONE example of how powerful your network can become. Sure, it can get your agency into more pitches. But it can also close more business, because you can learn more about a particular person, company or situation. This can gain you and your agency a competitive advantage. Here’s a related evergreen goal: to know more about something through your network than through The Google. Wouldn’t that be cool?

Anywho, happy reading.