How paper plates and beer help identify agency staff and new business

Who doesn’t love smart product design that does more than just the usual? Two quick examples: a paper plate that helps you lose weight. And beer packaging that doesn’t kill fish. I wonder if the same can’t be done when an agency hires new talent at their shop. Here are two quick thoughts that can help you add the right staff or add the right client to your agency.

Build more new business relationships through better employee on-boarding.

For any new job I’ve been in, seems like the first day features ye olde filling out of standard HR paperwork. I wonder if it isn’t possible to work in another step: capture the names, contact information and other relevant detail of potential agency new business prospects from the new staffer’s past. Typically, this will mean past clients. But could mean other important lead generators for the agency: agency suppliers, media, friends in other professional services, and many more.

These new contacts could be added to the mailing list for the press release announcing the new hire. I’m not suggesting these new staffers become the agency’s new business team. Simply pointing out that there may be an opportunity to share exciting news of the hire with your latest staffer’s world. As the agency proves itself to the new team member over time, there may be further opportunity to keep a former client informed of what’s been going on with one of her favorite past agency people. And at the same time, build a relationship with this prospective agency client.

This same thing can be applied to…wait for it…friends looking for a new job…

Identify more like-minded, potential new hires through better on-boarding, too.

You’ve gone to the effort of finding someone you love. Someone you are hiring, in part, because of what they can do for your agency and for your culture. As you hire one new person, you just might have another job opening or two. This new person will know people just like them. And this terrific new hire just might know someone else looking to work at a great agency.

These ideas might work better six months from the hire date.

Waiting does three things for you: 1) it gives you an excuse to check in with the professional to see how things are going… Which 2) helps reinforce that you care. And… 3) you just might get a more enthusiastic response and interest from the now up-and-running member of your agency’s team.

After all, people’s personal relationships are sacred and valuable things. Asking for a referral six months after the hire date gives everyone a chance to more fully realize everyone’s happiness level.

Who knew paper plates and beer packaging could lead to smarter ad agency hiring and new business practices?

Fitness company pedals faster with new CMO

Ah, the sweet relief that comes in a headline that doesn’t name the client. Here’s a very cool article that offers you detail on Peloton’s new chief marketing officer. It’s cool because it gets at what makes this professional tick. You can find another article here.

This new CMO, Lori Tauber Marcus, looks to have an interesting background, and has been on six advisory boards over the last twelve years.

Peloton is another one of those small brands that big agencies might appreciate. This is also a fairly new company, selling their bikes primarily online and in a handful of branded stores. Now is a great time to be a part of the brand’s success.

Smoothie King hires new marketing VP

Read all about it right here. The brand has over 750 locations worldwide. The new Vice President of Marketing, Chris Miller, has YUM experience, having worked on Taco Bell in brand marketing.

When you take a look at Mr. Miller’s LinkedIN profile, it suggests he’s a strong analytics and data guy. I can’t help but wonder if this would be a new direction for Smoothie King. Exploring franchisee-friendly ways to use data could be a great challenge.

Marketing veteran hired at Shutterstock

So, Shutterstock has a new CMO. While this may be a small brand, seems like the creative opportunity would attract some great agencies. The new Chief Marketing Officer, Jeff Weiser, looks to have a background that’s heavy in tech, digital and analytics. Bring your big data speak!

Shutterstock features over 84 million royalty-free images and is adding nearly 1 million each week. But you know that numbers should only be part of this brand story.  If you have experience helping small digital companies differentiate themselves and grow revenues, you should learn more about them.

New marketing leader at Academy Sports

Earlier this month, this sports retailer announced a new CMO. Learn about it here. Tom Lamb brings over twenty years of experience to the new position, including seventeen at hardware giant Lowe’s. Academy Sports + Outdooors is based in Texas and has over 200 stores in over fifteen states.

One could think there may be opportunity at Lowe’s, too, based on this news. But I digress…