Thunderclap

Hola, new business development fan. You might need this for your prospecting files. Saw that Yahoo just hired a new CMO. Here’s the Ad Age story. Here’s another story. But I really question if this is going into review. Only because this is a promotion. The marketer with the new title has been promoted after [...]

It’s Friday. And this afternoon, I’m short timing it. Much like…wait for it…a kid’s last day of school. And quite possibly, your next new business pitch. What this few hundred will get at is how you can tell you are wasting your time in a pitch. The post was inspired by a comment a friend [...]

Hello again, new business fan! Today’s few hundred words detail another resource from the Thunderclap files. The Harvard Business Review blogs. Very smart stuff here that will help improve your new business development efforts. What follows are some quick thoughts. Jumpstart strategic thinking Either or yourself or for a prospect or a client. Here’s a [...]

Hello, agency new business development fans. Wanted to make sure you had this in your resource rolodex. Because it could be a great way to make your pitch presentations a more simple and effective. Are you familiar with Indexed? Very cool site run by Jessica Hagy, an illustrator known for her a style of drawing [...]

Hello there, fan of new business development for your ad agency. Yours truly read a story in Ad Age the other day about how some big agencies are creating a new position: Chief Transition Officer. Someone who leads the on-boarding process as your new client transitions from the incumbent. A fine idea. And not just [...]