Leave it to Thunderclap to share the news others just might miss. And that just could mean a pitch for your agency! Read this story about the new CMO being hired at ServiceMaster. The article will detail some of the ways this company is becoming for digitally focused. These guys have never been huge spenders in advertising. But with their new focus, it just might be smart to further explore this company.
The new leader’s background includes strong marketing experience with technology-based home service companies. Brands like LifeLock and Comcast. Seems like a great fit for the job.