Atlanta agency innovates through their name. Or do they?

Ever heard of Ames Scullin O’Haire? They’re an agency down in Atlanta. Check out their site. What was interesting about this is that this agency seems to have put a nice spin on their positioning. Their website address is www.asoy.com. Which, when paired with the graphic on their site, I immediately read as Ames, Scullin O’Haire and…wait for it…You.

Isn’t that cool?!

Now, when you read… “You” in this context, what do you think about? Me, I see an agency that treats clients like they’re a partner. That alone is not all that unique. Yet the agency is committed enough to this idea they changed their name. To me, that’s the cool part.

But…

…how they use “You” is slightly different. When you start reading the site, you will see they help you, the client, connect to your customers. So, they take the “You” idea to a different place by more clearly spelling out the benefits of their services to clients. All by adding an “r” and an “s.” Who knew that two little letters could have such an impact?

(You could also argue they screwed it up, of course. They get to the benefit in an interesting way with the “youRS” thing, but the idea of helping connecting a client to their customers is hardly new. They actually had me at “you” as one of the partners. There are all sorts of client benefits coming from a relationship-based agency. And you don’t see it so much out there. Hmmm. Just sayin’…)

Regardless, this agency happens to have some nice work to back up what they’re saying. On their site, I saw a couple of interesting things that would make me hire them or want to work there:

  • What kind of beer they have on tap
  • The kind of music I’d be hearing were one to be in their offices

Gotta like revealing their personality on the site. Something for your agency to consider?

Full disclosure, by the way: they’re not a Thunderclap client. But I did work with two of the principals a long, long time ago at Ogilvy Atlanta. Great, smart people. I reconnected with one of ’em online recently. And as I was documenting this in ye olde proprietary Thunderclap database, it made me check out their site.

How does your agency differentiate itself? How is this seen on your website?

Comments

  1. Janie Peterson says:

    I love beer– and would gladly have a Summit with the crew, but not sure I’d reveal that on my web site. Could be wine drinkers or AA clients calling me for work.

  2. Steve Congdon says:

    Hi, Janie. Thanks for stopping by! I dunno. There’s something every-man about beer that could be pretty appealing to most folks. But I do understand your perspective there may be other, less risky ways to demonstrate your agency’s personality.