This article, written by Will Burns for Forbes, offers some critical analysis. Will seems to know his stuff. He’s got a good point about a creative guy being a search consultant. Definitely worth a read.
The Ad Age article, written by the always smart Rupal Parekh, seems to break the news.
Another article gives you, gentle and interested reader, some insights the other articles don’t. For instance, it goes into the other services the company offers.
Here’s the company’s website. I encourage all to learn more about this company. Use The Google to broaden your understanding. Thanks.