Ad agency “partner” homework resources

Interested in this topic and want to learn more?! I hear ya cluckin’, big chicken. We all could stand a big, fat dose of this kind of inspiration – let alone put the thinking into practice – where it really matters. Check out the following:

David Maister. A guru who used to charge $18,000/day. Recently retired. Known for professional service firm management. I still have this “People don’t care how much you know until they know how much you care” plaque around my office. And I attribute it to him. Good stuff on the site. One bit of his brilliance: “Combine honesty with subtlety of language. “Do I look fat in this dress?” The correct answer to this dreaded question: “I like the blue dress better.” See what I mean?

Trusted Advisor. This is a blog written by Charles H. Green, another guru. He has built a business understanding trust and partnership, seemingly with an emphasis on professional service firms. Good stuff here, too, that can be applied to the agency business development.

Speed of Trust. A book a smart friend of mine recommended. I haven’t read it yet, but have added it to the pile. Amazon reviews are very positive. The authors have a site, too.

If you have any resources you’d like to share, let’s have ’em! Would love to hear from you about this.



  1. As someone with a career full of experience in biz dev, but a short time in the agency world Keith Ferrazi’s “Never Eat Alone” serves as a quick hard smack in the back of my head… A good reminder for me on networking best practices as I go about building business for my agency.

    Cheers! -Lane

  2. Steve Congdon says:

    Hi, Lane. Good find here! Thanks for sharing.