A hidden new business resource you already have!

An associate of mine just reminded me of something bloggable.

Are you taking full advantage of your local public library?!

I’m not. So, I spent a little bit of time comparing new business needs to what might be there. Beyond the obvious traditional business and trade periodicals, here are some perhaps less obvious resources worth exploring:

  • Databases (ABI/Inform, ProQuest, ReferenceUSA etc.)
  • Hoover’s Company Records (an abbreviated version)
  • State public records
  • Encyclopedia of American Industries (and others like it)
  • Investors’ tools (Morningstar, Standard & Poor’s, etc.)

Start by calling the reference librarian. They are experts in understanding their in-house resources and can introduce you to this world.

Don’t think the above list applies to your library?! Maybe, maybe not. A conversation with my friendly reference expert suggests that what they pay for Hoover’s, for instance, is based on local population. So it’s absolutely worth a phone call to see what’s available.

Best of all, many of these are available online. Your local tax dollars at work! You may have to have a library card to access the information. Check with your local library for the details.



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  2. […] from one of my favorite my places our tax dollars are paying for  – the public library. (An excellent resource for ad agency new business development intelligence, by the way.) You are being spared the long, boring story as to why I’m here. It’s enough to […]