Thunderclap

Typically, you see pitch predictors here based on client-side personnel change: new CMOs, directors of marketing, etc. But today, you’re seeing this one for another reason: badvertising. I saw this campaign break weeks ago and immediately saw this business will go into review. I also happen to be a Netflix stockholder, and have been extremely [...]

Hey there! Thought you might find this interesting, as it can get your brain thinking about a similar idea. JWT introduced something called “Worldmakers,” which appears to be some sort of video series. Here’s JWT’s Youtube channel. Each video bit is an interview JWT Worldwide Chairman and CEO Bob Jeffrey interviews an interesting marketing leader. [...]

We here in The States could learn a thing or two from our neighbors to the North. Particularly as it relates to business models. One example is an outfit named LoyaltyOne. Your first clue that these guys are smart is their URL. www.loyalty.com. I first heard about them when I needed to get smarter on the [...]

Hola, 2012ers. I feel somehow compelled  to write a brief, yet hopefully valuable bit on resolutions. Sure, there are the old standbys…losing weight / getting in shape, staying in better touch with family, saving more money… all fine and good personal resolutions. I myself can tell you I thoroughly enjoyed the holidays and packed on a [...]

Hi. Happy New Year, yadda yadda. Surely you would think you could read a little about new year’s resolution as they apply to new business. But Papa’s got a mortgage to pay, so this will be short and sweet. This post has nothing do with that interesting topic. Maybe later. If you want some thoughts [...]