Thunderclap

So, a few days ago you might have read a post that helps solve the new business problem no one likes to talk about. The post lays out a few common problems agencies have when they pitch and then briefly discusses one fix. What you didn’t read there is a phrase that came up in [...]

Hi. Many, many agencies suggest they’re great in new business. If they only had more pitches! Loyal Thunderclappers will have seen a few interesting ideas on this ad agency new business blog that will help increase the number of opportunities they have. But what about the problem no one wants to admit they have? The [...]

Ad Age story suggests they just hired a new CMO from another CPG giant. Yours truly lost track of this business once it left DFCB Chicago to Element 79. Not quite sure where it’s at right now, but would guess this could be an opportunity for many agencies. Or, even, a sister. So to speak! [...]

More news. Saw this story that details Blackberry’s business plans. Article suggests they are looking for a new CMO and will increase their focus on marketing. Perhaps a little too late, me thinks. How can your agency help them avoid being a myspace of their category? Perhaps you have a history of helping brands play [...]

Another client leader change can be seen at buy.com. Here’s the story. Lest you think their brand is too small for  you. From their press release, “with more than 18 million customers, Buy.com is a leading retail marketplace, focused on providing its customers with a great shopping experience and a broad selection of retail goods [...]