New business consigliere Steve Congdon owns Thunderclap Consulting Group, a boutique that helps agencies grow through smart, relevant new business prospecting and closing activities. 
Hello there, new business fans. Hope you enjoyed last week’s guest post by Dan Gershenson. He’s got a fun way of looking at Chicago agencies vs. agencies in other cities. As Dan and I chatted about it, we thought about other attributes of Chicago-based agencies. Your opinion, of course, is more than welcome. But here [...]
Guest post time! Dan Gershenson, brand strategy guy and content marketing consultant, shares with us a very cool and unique perspective on Chicago ad people. He’s a nice guy and a smart guy. Excellent combination. Check out his site for more good stuff – and to learn about how his Brand Audits can help augment what [...]
Hiya. In my own work today for an agency, I came across the December 2011 Search Consultant List, published by the 4As. To get it, follow this link. True smarties will note the differences between this list and past ones. Again, these are search consultants. Some of which on this list serve both client and [...]
Hello there. Saw this news and thought you might appreciate seeing it. Zimmerman, a large agency down in Florida that specializes in the retail category, has added a senior person to head up a new area in their business: hospitality, travel and tourism. The man is from the client side. This particular story offers you detail [...]
Seemingly an evergreen topic. This morning I saw from Smartbrief that the 4As has recently published a thought-starter on procurement. Probably worth the minimal investment. I love these kinds of books from the 4As. Chock full of good information. Heads up: these are written by search consultants, not the 4As. I have NOT read this [...]