Thunderclap

From time to time we all have them. A prospect that is a time-waster. Someone not really qualified to do business with your firm. Nowadays, with the advent of  social media, agencies and other professional service firms can fall into this trap more than they used to. So, what’s a billable soul to do? Ask [...]

Hail and well met, fellow new business aficionado! Rupal Parekh of Ad Age wrote a fine story about MCD hiring a new, senior level procurement officer. My guess is that he’ll be coming soon to a MCD client negotiation near you. In the comment area, yours truly said something about understanding the difference between a [...]

You heard it here probably second or third. But KFC’s hired a new CMO. Here’s the Ad Age story on this. And, just because I’m not entirely too lazy, I did some quick research to find out more on the move, but came up empty-handed. Here, though, is a bit on the holding company’s strategy [...]

So, The Missus was telling me about her experience at Maggiano’s the other day. For $17 (tip concluded), she had a nice lunch. A big ole fat bowl of pasta that she couldn’t possibly finish. So, it’s to-go, right?  Well, at Maggiano’s, she not only gets what she didn’t finish, but she got an extra [...]

Hi. So, the ANA show recently ended. Let’s say you went there and chatted up a few prospects. Professional, hard-to-reach people with whom you made a positive impression. But you didn’t really establish any needs or uncover any pressing matter. How do you move things along? How can you build a sense of urgency? It [...]