Thunderclap

Here’s the Ad Age story. And, so you don’t think I’m totally lazy, here’s another story with further details. Should you wish to get additional information, I encourage you to jump onto The Google. Or, if your resources are far too valuable, gimme a shout for a backgrounder. First come, first served. ###

Hi. You should know this. Guy Longworth just hired to head up marketing at Sony Computer Entertainment. From the story, “Longworth brings to SCEA more than 20 years of consumer marketing experience at companies such as Procter & Gamble, Kraft Foods and Kellogg’s. He joins SCEA from Annapurna One where he was Founder, responsible for [...]

You hear this all the time – “I don’t have enough time to do new business.” Or, you might hear this coming from your new business team – “I can’t spend time on prospecting and closing? Pick one.” Well, gentle readers… You do. And you must. Just how does one squeeze every drop of productivity [...]

Hello, new business fan. Glad to have ya here. Check out the news that Nutrisystem just hired a new CMO. This new leader is from another direct marketer, Oreck. You are being spared the jokes that are just beneath the surface. Be good to your servers, everybody! ###

A phrase you might have seen in an earlier post, “you’re pitching from the moment you have interaction with the prospect,” begs a few hundred words of correction. Truth be told, you’re pitching right now. And the ones that realize this will enjoy a more robust prospecting yield. What are you doing to maximize the [...]