New business consigliere Steve Congdon owns Thunderclap Consulting Group, a boutique that helps agencies grow through smart, relevant new business prospecting and closing activities. 
Sometimes it’s the simple things that can make a nice impression. Earlier this week I got a handwritten thank you note. And it blew me away. Here I am, trying to sell someone something – a little bit of time, really. And I’m the one getting the thanks. Go figure! As you may have read [...]
Mistress. The name conjures up a wanton, secretive, desired woman. Feel free to add any other colorful language. You’d read more here, too. But there are limits to full service new business support here at Thunderclap! Mistress also happens to be the name of an agency based in Los Angeles. And poses an interesting question [...]
Another recent innovation-type thing worth sharing is something from a friend of mine, Hart Weichselbaum. Hart runs The Planning Practice, an independent account planning group. He’s for hire and is pretty smart. I know this, because back in the day we worked together at FCB Chicago. Anywho, he came across a study around digital innovation and [...]
Heck, with a title like this, how can you not wanna read further?! Hola, folks. Steve Congdon here. A couple of things I saw recently that you may find helpful if you are interested in getting more pitches or improving your close ratio. The first is around getting some inspiration from other professional services. Sure, [...]
Good day. Wanted to make sure you saw that Zurich Financial got a new CMO, based in…wait for it… Zurich. You have to wonder how this might effect North American spending. Years and years ago this business was a worthwhile account to pursue, coming in under the radar for many agencies. I wonder if that’s [...]