Thunderclap

So, let’s say you head up an agency. You’ve weathered these past few years of our crappy economy and are determined you’d like to hire someone. Or, gulp, replace an existing full time new business professional. How would you go about finding some good candidates? Here’s a thought or two (not all of which will [...]

Hey there! Yours truly here, writing from one of my favorite my places our tax dollars are paying for  – the public library. (An excellent resource for ad agency new business development intelligence, by the way.) You are being spared the long, boring story as to why I’m here. It’s enough to shoehorn in another [...]

Hiya. So, you can now read what just about everyone else read: that Old Navy is looking for a new CMO. Smarties will be looking up the comments this team’s senior management said about their marketing in a recent analyst call. They’d also be combing their rolodexes looking for a candidate or two…and…. Anywho, heads [...]

The humble case study. The tried and true old friend. A classic in not only ad agency business, but other professional service marketing. You can also see a variation of it in just about any business book. But there are differences in the way agencies use case studies. And when you look at how cases [...]

Hey there! Wanted to make sure you saw that social media player Zynga got a new CMO. The story suggests they got a cash infusion earlier this summer and are starting to add important, key hires. A company poised for growth that just might need the smart thinking your agency can provide them. Enjoy. ###