Thunderclap

Wow. Yours truly is still reeling a bit from the news that SCJ has moved their entire account from DraftFCB to Ogilvy and BBDO. Today’s post will comment on a telling event that hopefully we can all learn from. Did you see the tweet DraftFCB posted on Friday morning? Here’s what it said, “Ok, it [...]

Well, the news many of you have been coming to the site for is out: SC Johnson has awarded their business to Ogilvy and Energy BBDO. Their respective Chicago offices will be leading the global efforts. This is a massive, global piece of business. Ad Age suggests it’s worth $65 million in revenue. DraftFCB is [...]

Hello, new business fans! Have you seen Captain America yet? Watching the movie and then listening to a review sparked a thought about agency new business. (Why, it’s just enough to blog about!) “Captain America” made me think of three helpful reminders when you think about your new business program: Avoid the bang and whimper. [...]

Call this a good natured rant. Early apologies for including no ad agency new business tips in what you’ll be reading today. If you need one (or five) and don’t have the RFP Response How-To tips already, send me an email. I’ll happily shoot you over a copy. 75% of the RFPs Thunderclap writes makes [...]

The oil can of beers. Finally, your chance to get paid to drink. New CMO announced today has category experience, spending time around the world with Diageo. Looking for a bit more info? Who blames you. Consider a backgrounder, chock full of the kind of intel that will make your agency a heckuva lot smarter [...]