New business consigliere Steve Congdon owns Thunderclap Consulting Group, a boutique that helps agencies grow through smart, relevant new business prospecting and closing activities. 
We’ve all been there. Either your firm is the lucky one. Or unfortunately, you’re pitching against them: the good looking sister. So, just what the heck is that? The good looking sister is a firm that also handles some of your prospect’s business. It may be another brand or division. Or it could even be [...]
Looking to get in front of a few new prospective clients? Trusting and trustworthy? Are you a specialist, discipline-specific agency? If you’ve answered yes to these questions, keep reading. For today’s post will get you thinking a bit. Might you be a candidate for a client meeting swap with another like-minded and complementary agency? Still [...]
Hey there! Yours truly is writing this from far above the Atlantic. On the way back from some foreign land. And while it might be lovely to offer up a morsel or two about where and how, The Missus has gently reminded me I ain’t Rick Steves. You’re a fellow new business fan! So, let’s [...]
Avoiding crickets in agency new business pitches, part three Looking for a bit more around how to keep your presentations more interesting and interactive with prospects?! Sure you can pepper in some questions. Or make sure you have a steward. But here are a few other things to get you thinking: Change the venue. Move [...]
Just how do you keep the room crackling with energy instead of feeling the need to break out the shadow puppets? Sure, you can pepper in some questions throughout the presentation to build in some interaction and discussion. But today, I thought you might appreciate a few hundred words or so on a related technique. [...]