New business consigliere Steve Congdon owns Thunderclap Consulting Group, a boutique that helps agencies grow through smart, relevant new business prospecting and closing activities. 
So, we’ve all been there. You’re pitching your heart out. And then…silence. Ugh. Here are few thoughts to get your mind thinking about ways to avoid the feeling you are pitching to yourself. One of the keys is starting off the right foot from the get go. Get your prospects talking early. Engage them the minute you’re [...]
Are you familiar with Bravo’s “Real Housewives” series? Yours truly is a fan, knowing way too much. Strictly TV junk food. Chock full o’ fat, flavor and a big, fat dose of catty. Yet even this show made me think about ad agency new business prospecting. There were a number of surprising reminders for us: [...]