Thunderclap

Had a really great question from an agency the other day you might appreciate. It sparked an idea for a post. “Through a client’s eyes, what’s the cost of an agency review?” While it would be great to rattle off with some nice, fat metric, that would be a challenge. Because each situation is unique. [...]

Check this out. New senior marketing exec Tom Murray to start at Carbonite. He came from Tom Tom, where the article suggests he helped take the company “from $125 million to $500 million.” Gosh, that’s a big number. Both of these are great brands and have the potential to be interesting creative opportunities. Smaller agencies, [...]

Your human resources function. Nothing could be more important in the billable agency world than the people you have working at your agency and one your clients’ businesses. All of those tired old quotes about talent are true. Word! But you know, there just might be opportunities to make the function work a bit harder [...]

Hi, guys. Thought you might appreciate seeing these little nuggets: Google gets into the agency business. This is a Crain’s Chicago Business story. Local business trade talks about Karen Sauder’s move to Google. She was a senior leader at DraftFCB Chicago and the story suggests she is helping Google grow their consulting business. Sigh. So, [...]

Hiya. This recently published article suggests the former CMO of the Girl Scouts is now the president of the WNBA. The professional has long-time Ogilvy NY experience. Her name is Laurel Richie. It is unknown to this cub internet scourer if a new CMO for the Girls Scouts is being sought. Could be a terrific [...]