Thunderclap

Hello! I read this story written by Ken Roman about how Ogilvy’s book, “Confessions of an Advertising Man,” is still kicking ass and inspiring people. Mr. Roman would know, as he was the Chairman/CEO of Ogilvy for years. His website is worth checking out, particularly if you love agency brand lore. I dig his slideshare [...]

Two inputs have inspired what you’ll be reading today (ways authenticity can be seen in positioning, prospecting and pitching). The first input came from a story from Derek Walker in Small Agency Diary. He writes about the need for agencies to clearly articulate their own brands. Derek got my head nodding up and down. Yep. [...]

Jury duty. Don’t know about you, but this is not something a one-man band looks forward to. Put me in a room without internet access or a power outlet, make me turn off the celly, and give me food options that come from hitting “B5″ – sounds like a GREAT use of valuable, BILLABLE time! [...]

There’s been a lot of talk recently in the business about lack of training. And while this may be true, it ain’t because there are a lack of options. Particularly in agency new business. A quick Google search will supply plenty of choices. The “teach a person to fish…” saying seems appropriate here. And my [...]

Hi. I think we might have all seen this one coming due to the SuperBowl execution. But looks like the CP+B and Groupon relationship was project-based. Some nice reporting here by Rupal Parekh. There’s been a lot written about this. Agencies who are truly interested in pursuing should read up. I think they’re going to [...]