Thunderclap

Hello, fellow new business professional! Just saw that Crocs was getting a new CMO, and wanted to make sure you saw it. The CMO, Andrew Davidson, is an agency guy, fresh from a digital role at Crispin Porter & Bogusky. Last I knew, this business was with C-K. I remember reading in one of the [...]

Seems obvious, right? Just ask it. Well… While that may be fine for your competitors, my friend, you recognize an opportunity to be a bit more crafty. Here are some thinks to think about next time you have an opportunity to ask a few questions. Do some homework. This can’t be overstated enough. Keep in [...]

Ugh. The latest large client to search for an agency, Sears, seems to have a fairly awful way of going about it. This Ad Age story offers up some of the deets. Apparently, Sears is telling agencies that pitch the business that all ideas pitched become the property of Sears. Even if you as an [...]

Hey there! Hope you’ve had a good week. Yours truly has been exceptionally busy. Not one, but two pitches for agencies! Plus other work. Don’t get me wrong – this helps make agencies happy. But weekends and late night hours later… Earlier this week was Valentine’s Day. Hope you made the time to enjoy it. [...]

Ugh. Times are tight. But Good God. What the hell is happening out  here?! What makes me ask is a story that just ran in Ad Age, talking about yet more seasoned agency experts getting into the search business. Nothing wrong with that. But they crap all over the competitors to get there. To be [...]