Thunderclap

OK, last week it was announced the Ameritrade professional went to Charles Schwab. The story suggests that TD Ameritrade is seeking inside and outside candidates to fill the vacancy. Should someone get promoted from within, perhaps this business won’t go into review. But there’s another option here. Should an outsider get the gig, there could [...]

You ever hear of these guys? I had heard of ‘em, but didn’t know anything about them. Maybe your agency falls into that camp, too. That people have heard about your shop, but don’t know that much about you. Point is, that you need to maximize every tactic you chose to execute. And this is [...]

You might have already seen this. But it you haven’t, it is worth a minute or two. It’s the 2010 pitch list, published by the 4As. In recent years, the 4As has begin recording major pitches. They get the information from trade pubs and search consultants. Now, of course, this list is incomplete. Know that [...]

This Adweek story suggests that the company is talking with search consultants now. While the article suggests it’s media only for now, one never knows what will happen.  Search consultants that will move beyond price savings and talk about other benefits will win. Lately it feels like the only Pitch Predictors you’ve seen are coming [...]

“Goooooaaaaaal!” Saw this, thought you might appreciate it. Ad Age reports senior level client-side exec takes on new job as CMO for Major League Soccer (J. Russell Findlay). An excerpt from the story: “”You would think it’s the polar opposite at first blush, right?” Mr. Findlay told Ad Age about working for PepsiCo and Unilever. “But [...]