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You are Browsing the December 2010 Archive:

Ad agency new business ROI on social media

Happy between-holiday week! Hope you had a very merry and have some great New Year’s plans. Yours truly will be heading to NYC to ring in 2011. Look for The Missus and me on TV. We’ll be on your left! So, the time between Christmas and New Years is a terrific opportunity to look at [...]

Pitch Predictor: SC Johnson

OMG. This is huge news for us here in Chicago. More to come on this story. Bummer to think it might leave town. Meanwhile, here are a few links to stories about it: Lewis Lazare blog (Chicago Sun Times. Looks like he broke it.) George Parker (Always fun! Especially about DFCB.) Agency Spy (Already has moved [...]

Gift giving and an ad agency prospecting idea

As Freddie “Boom Boom” Washington would say, “hi there.” Hope everyone has their Christmas shopping done. Yours truly did quite a bit of damage this past weekend. Included, though, was the chance to open up a really nice gift The Missus gave me: some Bose noise-cancelling headphones. Very sweet. I have secretly coveted these for [...]

Replacing a lost piece of ad agency business

Haven’t we all been there? Ugh. Awhile back a national ad agency asked me to help them replace a large piece of business whose loss was going to cripple their agency. Here are broad snippets of the proposal they received from me, which will help you think through what to do next time this happens [...]

Pitch Predictor: U.S. Post Office

Hi, just saw this on The Google. It was made official back in August, but announced today. Here’s a link to the guy’s bio. He is the new President and CMO of the USPS; a forty-plus year brand veteran. His marketing marketing background is unclear when you read the bio. Like Amtrak, your tax dollars [...]

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