Thunderclap


You are Browsing the November 2010 Archive:

Next year’s ad agency new business plan

Apologies up front for the sometimes painfully obvious SEO blog post title. Work with me, people! So, here we are, rounding out the end of this year. If you’re like me, now that you’ve helped your clients figure out next year, you’re thinking about your own growth. Sure, the need has been there – tickling [...]

Pitch Predictor: Nokia

Happy Monday! Hope everyone had a great Thanksgiving holiday and enjoyed some well deserved time off. Here’s some news you might have missed as you dreamt of  turkey and all the fixings. Nokia announced a new CMO. The news article (here) suggests this position is new and that the new professional, Jerri DeVard, will also [...]

How your agency process can overcome crowdsourcing

So, by now you have read or heard that one of America’s iconic brands, Harley Davidson, has hired a crowdsourcing agency. And Red Bull just broke some kind of consumer crowdsourcing promotion. Is this a good thing? Well, I guess it all depends on whose eyes you look through. I’m dead set against it. This [...]

How small ad agencies prospect against big ones

Hello, fellow new business enthusiast! Today, my friend, come a few quick thoughts on how smaller ad agencies can win the prospecting war against the big guys. They were inspired by a Twitter exchange last week with an actual Thunderclap fan. (There are two, ya know. Three if we count The Missus!) Anywho, here are [...]

Crack into bigger accounts through “crap” assignments

Don’t you enjoy the Ad Age Small Agency Diary section?! I love reading stories written by billable folks in our industry. Some terrific thinking in there. Bart Cleveland’s most recent piece talks about how important it is to have a good attitude and to be always pushing for great work. This in and of itself [...]

« Previous Entries