Thunderclap

Have strong kid expertise? Then you should already be anticipating the changes over at Scholastic. Looks like a professional just got promoted – moved over from one publishing division to another. Publishers typically don’t spend big bucks. Yet with this crazy thing called social media, my guess is there may be some opportunity here. Enjoy [...]

Are you familiar with IDEO? I wasn’t until about two years ago. They have carved out the thought leader position when it comes to innovation, product development and capital “D” Design. Last week there was a story in Fast Company you should check out. Now, from what I’ve been able to gather, IDEO has developed [...]

Three posts in 24 hours? What’s the world coming to. This one will be short. And must be read in a British accent. Just noticed that Burberry hired a new CMO. If this is at all interesting to your agency, grab the copy you see on the link “straightaway”…(!)…because links don’t last too long on [...]

Hello there! Today’s post offers up some points you can use next time you’re up against a bigger agency. They could show up in prospecting talkpoints, RFPs or credentials or finals presentations. Focus on client needs rather than shareholder needs. As a privately held company, our principals down the hall make the decisions on how [...]

This one was a little weird. T-Mobile announces a shuffling around of the C-level deck chairs, including a new CMO. Weird, only because he used to be their technology leader. A Businessweek story is here. Also noteworthy: this has been previously announced. And is an attempt to sooth Wall Street with an orderly change in [...]