Thunderclap

A funny thing happened on the way to Ad Age the other day… When I have been paid to offer an opinion on social media, I sometimes use my own example. Fully disclosing, of course, the relative newness of the effort you’re now reading. And in the same breath, suggest the agency take a look [...]

This will be a quickie. Only because I’ll be the first to admit social media isn’t #1 on my list of ways to grow an agency. There are experts in our space that know it well, and I’d actually encourage you to learn more about ‘em. They seem to know what the heck they’re talking [...]

Happy beginning o’ the week. News stories today suggest the brands listed above are being acquired: Airtran by Southwest. And AC by Unilever. These will be longer term opportunities, as acquisitions don’t happen overnight. Plenty of time to do a bit of homework. If, of course, these categories are of interest to your agency! And, [...]

Must be the THREE cups of coffee yours truly has had today, but here are a few quick thoughts on how to change up your capabilities presentations. You know, how to get away from the typical powerpoint slides that feature your agency’s special, unique proprietary process, the logo page and the list of capabilities/services you [...]

Did you see this story from Adweek last Wednesday? The story says Heineken’s looking for a new CMO. So, there’s change afoot here, but a long ways out. If only your agency could place that CMO! I’d call that a strong leg up… Cheers.