Thunderclap

Hello, sports fans! Steve Congdon here. Just read a little bit about Jaci Russo’s take on agency culture and how important it is. You’ll find the story here. By the way, her nimble, WYSIWYG agency is one of the leaders with regard to using social media for new business development. Do the social media thing [...]

This is a quick one. Only because I’ve got to go! Ad Age reported yesterday that the holding company level got a new professional with strong digital chops. What can this mean for KMart and Sears? Potentially some digital assignments coming into review. If you read carefully, though, and do just a smidge of homework, [...]

Just finished reading a great how-to story by Avi Dan on Ad Age. I’ve silently watched this man for years. He’s got a great backstory – Israeli tank commander turned agency man turned new business man turned search consultant. Or something like that. Looks like he might even be one of the good guys by [...]

Answer: spurned partners who just lost pieces of business. And neither one of them will be defending. Richards lost Red Lobster to Grey. And Arby’s just dumped Merkley & Partners. Ugh. No one wants to lose something. We’ve all been there! It’s all part of this crazy agency business we all can’t help but love. (Well, [...]

Recently it was announced Grey won the Red Lobster business. The Ad Age story suggests they might have had it from the very beginning: they already had the other two significant pieces of Darden business with Olive Garden and Longhorn. And, they used to have Red Lobster business in the past. These two facts deliver [...]