Thunderclap

Have you noticed a trend where some clients are picking agencies without a review? Two immediate examples come to mind: H&R Block (to Fallon) and Chevy (to Goodby). In both instances, the clients moving the business had positive past experience with the agencies. They also happen to be great big, well-known agencies that are known [...]

Hello, sports fans. Hope you saw this – the 4As list of first half 2010 pitches. This continues to be to be one of the best reports available. And it’s free! The 4As builds this list from published press reports. Use it to identify hot agencies, search consultants. Even predict a pitch or two. Crafty [...]

Just saw this Adweek story that details a study Integer Group did on shopping lists. Briefly, here’s why it’s so appealing: Integer and M/A/R/C Research just got some third-party recognition. Mark Dolliver at Adweek is a smart guy and wrote a story that’s adding weight to this initiative. You can hear the story being pitched [...]

Hello, gang. Today’s entry is about something from Thunderclap’s bag of tricks you might keep in the back of your head. Because every so often, it might come in handy. It comes in handy when a) when a search consultant is not involved, which is happening more and b) when you get the sense the [...]

Kudos to Adweek for following up on a new CMO at Denny’s. A week ago they reported this business and Goodby were no more. To me, this was a classic mis-match from the beginning. Do some research, folks, before jumping on the bandwagon… what are their challenges? What’s so special about your firm? Why should [...]