New business consigliere Steve Congdon owns Thunderclap Consulting Group, a boutique that helps agencies grow through smart, relevant new business prospecting and closing activities. 
Hi. Ever have to consider the structure of your prospecting machine? Here are some quick bullets that deserve long-winded explanations and colorful stories. But do you really have time for that?! Agencies that streamline their prospecting efforts realize many benefits: Increase visibility and efficacy of effort Maintain tighter control of outreach execution Encourage tighter collaboration [...]
Today’s lunch surf brought this Brandweek article. Suggests CMOs are staying longer. It’s no secret that CMO change leads to agency change. One has to wonder if you have any active, working relationships with recruiters… There’s the beginning of a productive, win-win relationship. They know of open marketing jobs. You know people… Just sayin’!
After weeks of late nights and tons of emails back and forth with both the programmer and the designer, thunderclapcg.com is up and running! Welcome! I hope you like what you see – it’s a dramatic difference from what used to be Thunderclap’s web presence. And now with a blog! (Batteries not included.) Many thanks [...]
Just finished talking with an agency about how they use they use case studies in a capabilities presentation. Here are a couple of thoughts that may act as helpful reminders for you in your next pitch: Spell out the relevance at the beginning of the case. Why should the prospect care? Why did you pick [...]
Here’s a trade story that suggests they just changed creative agencies. Media is in play now… Will other disciplines be next? Call if you’re interested in a Thunderclap backgrounder to shape your approach and pitch strategy. First come, first served. Thanks.