Interesting example of a “celebrity” CMO getting press around leaving his job. (See FastCompany article here.) Should be on your watch list. You never know where he might end up. 3/31/11 Update: This post originally written in May of 2010. Jeffrey has his own website, a return to what he was doing before the Kodak [...]
This past weekend I was going through ye olde journal – nearly 20 years of entries (!) – and came across some notes around what happened to me within the first 90 days of accepting a new business leader job at a mid-sized agency. Thought you might appreciate some bullets, as it may help you [...]
Saw this in Fast Company today. Some great reminders here for all of us! I thought the author made a lot of good points and has some good credentials. But it seemed a little fuzzy to me on the ever-crucial few sentences that lead up to talking about the idea itself. The pre-sell, head-nod type [...]
An associate of mine just reminded me of something bloggable. Are you taking full advantage of your local public library?! I’m not. So, I spent a little bit of time comparing new business needs to what might be there. Beyond the obvious traditional business and trade periodicals, here are some perhaps less obvious resources worth exploring:
The 4As has a list of search consultants on their website. Before being put on the list, these consultants are asked to agree to a code of conduct that, in part, suggests they won’t accept fees from agencies. Be forewarned: there are a few infamous consultants on the list that accept money from both sides [...]